Are you wasting your SEO money because your site is not performing like your competitors’ sites are?

Internally focused websites

An old clothing loom, the kind of product photo an internally focused site leads with

are not aligned with customer needs and wants.

This is why you are not getting the results you want.

Your website needs to focus on your target audience and their needs and wants, not your desire to sell something.

The Buyer’s Point of View™ is designed to fix this disconnect. Follow the short questionnaire below to see if you could benefit from it. Answer each problem with “Yes, this is me” or “Not me.” A summary will be compiled at the end.

The Buyer’s Point of View™ →

See the proof · Case study

A strength coach with 25 years of clients, rebuilt from her buyers’ side

1Before: internally focused

Built inside out. All about the business, not the people she wanted to reach.

herstudio.com
Strength StudioHomeAboutServicesShop

Strength & Conditioning Since 1998

Personal Training · Classes · Merchandise

Learn more

A visitor back from knee surgery lands here and can’t tell if it’s for them. So they leave.

2After: customer focused

Built outside in. Same coach, same studio, now speaking straight to the people she wants. Every change carries a note explaining why.

Her redesigned site. Each note points to the part of the page it explains.
Private preview
Strength StudioComebackAthletesPricesFree trial

1Back from knee surgery? Let’s get you walking again.

Strength coaching for adults 50+, one small class at a time.

2Book a free first session
3
For your comebackHip, knee, back
For young athletesThrow harder, stay healthy
For liftersNoon strength club
4“At 67 I’m stronger than I was at 50.” — client, 67
1Change · HeadlineNow names who this is for. Before, it said “Strength & Conditioning Since 1998.”
2Change · ButtonOne clear first step. The old trial button led to a page with no form.
3Change · Three doorsEach kind of client gets their own door, right on the homepage.
4Keep · ReviewKept from her old site: clients’ ages next to their reviews. Buyers over 50 trust people like them.

3In her words

“This new site is such an improvement over the old site, which focused on me. Now customers can see what I can do for them, which is why they come to my gym.”Fitness coach and studio owner

How it works

  1. Who are your customers?

    We look at who has bought from you to understand who your customers are, or your customer categories.

    Why do they buy?

    We understand their motivations for buying from you.

  2. Your whole site, realigned

    We take your customers and why they buy, and rebuild your whole site from their side, so it’s easy for prospects to buy from you.

The rebuild also makes your site easier for the right people to find, not just easier to act on once they arrive.

How do I keep it up to date?

Forget learning how to use WordPress, Squarespace, Wix, HTML or anything technical.

The easiest way to keep your website up to date.

Once your site is live, you never have to log in, learn a website builder or wait on a developer to keep it up to date.

Need a change? Just send an email. It’s so easy, it’s U.S. Patent Pending · Application No. 64/174,941

Example

Maria needs to change her Saturday hours.

She emails [email protected] from her own address, just like she’d email a friend. Minutes later, her website shows the new hours. No login, no website builder, no developer.

New hours, a new price, a new photo, a line of text: email it to [email protected]. Our AI agent confirms the email really came from you, reads what you asked for, and updates your site.

Want to show new work or happy customers? Email a photo to [email protected]. The subject becomes the title, the message becomes the post, and it appears on your site as often as you like.

Based on our patent-pending “Method for Updating a Website via Authenticated Email Monitored by an Artificial Intelligence Agent.”

Ready to flip your website?

Start now: rebuild your website from The Buyer’s Point of View™.

Start now →